1/3 concentrated means that our powder detergents are now offered in a concentrated formula with outstanding performance at 1/3 less per dose.   This allows the same number of loads in a detergent carton that is smaller.
 

Yes, our concentrated powder laundry detergent products were completely reformulated. In fact, in the US, our new concentrated Tide traditional top-loader formulas provide even better stain removal performance than before and our new concentrated Gain formulas offer more freshness than before.

Yes. For example, the new 80 load carton that is 1/3 concentrated does the same number of loads as the previous 80 load carton of non-concentrated product.  The difference is that the new P&G concentrated formula is more efficient, allowing for a smaller package that is both convenient and is a right step for the environment.

'Ultra Tide plus a touch of Downy' is a version of Tide that gives your whole wash a great clean and goes one step further by giving you a touch of Downy for softness that starts in the wash and continues through the rinse.

This product can be used instead of a regular detergent. It just needs to be added in the place of your regular detergent in the wash.

Yes. Bleach does not affect the cleaning or softness performance.

No. The product needs to be added only in the wash instead of a regular detergent.

The best way to determine what 'a touch of' really means is to experience the product.

Of course. The product can be used the same as a regular detergent for any of these purposes.

In terms of key ingredients, Ultra Tide HE plus a Touch of Downy products use many of the same cleaning ingredients that are present in Tide plus Bleach Alternative and Tide plus Bleach. However, Tide plus Bleach Alternative and Tide plus Bleach have been formulated for even tougher cleaning and better whiteness than Ultra Tide HE plus a Touch of Downy.